Ian Lurie is the CEO and founder of Portent Inc. Held in very high regard in the industry, Ian has recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.
Ian will present a session at Retail Global Las Vegas covering the solutions for ranking factors, trends and best practices in digital marketing.
Recently Ian shared this video with us to highlight some of the areas he will cover in his workshop – Amazon and Google – Racing for Rankings.
Ian discusses the importance of creating UNIQUE descriptions for your products rather than copy/pasting them from the manufacturer website – this will give you much better paid and organic rankings.
He identifies the biggest mistake Amazon retailers are making, and the one thing you can do today to improve your bottom line, whether website or marketplace.
Watch Ian’s video here:
If you are an online retailer – or a retailer with both Bricks and Mortar and online – this session is a must see. For more information about the program for Retail Global Las Vegas – take a look at the program.
Want to connect with Ian? You can do so here…
Are you interested in attending Ians session in Las Vegas? Can you book here
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