PROGRAM

Optional Workshops From 9:45am-2:15pm (Choose One)

  • FACEBOOK FOR COMMERCE: COLDERICE SOCIAL CERTIFICATION WORKSHOP

    John Lawson
    ColderIce

  • EBAY MASTERCLASS – GROW A SOLID BUSINESS ON EBAY!

    Tim Davies
    Zellis

    Kathy Terrill
    I Love To Be Selling

  • AMAZON ADVANCED: BUILDING A BRAND THAT DRIVES SALES AND LONG-TERM GROWTH

    Jeff Cohen
    Seller Labs

    Peter Kearns
    180commerce

  • PRIVATE LABEL WORKSHOP – The Art of Product Selection, Finding a Supplier, Importing a Brand

    Tim Jordan
    Hickory Flats, inc

  • Controlling Your Price, Distribution, and Sales Velocity on Amazon: A Workshop for Manufacturers, Brand Owners, and Resellers

    Eddie Levine
    Robyn Johnson

FACEBOOK FOR COMMERCE: COLDERICE SOCIAL CERTIFICATION WORKSHOP

ROOM: SUNSET 4

1.37 billion people log onto Facebook daily and those are YOUR customers and prospects. You realize that using Facebook is important to business success and growth. But actually doing the marketing work is a whole other story. 

Despite its widespread usage, many businesses report that their efforts aren’t as effective as they would like it to be on the platform. As a matter of fact, a recent survey of over 3,700 businesses revealed that only 45% felt their efforts on Facebook were actually working!

Wouldn’t it be nice to have a certified digital marketing expert walk step-by-step past the confusion and help you and your team put it all together, so you can start seeing results? What you need is to understand the strategies and best practices that work. You need a detailed break down of the major components of Facebook marketing. This workshop will give attendees actionable best practices so you know exactly what to do next when you leave the workshop classroom. This engaging workshop is led by world renown E-commerce thought leader and personal branding guru John Lawson. Author of the #1 best selling book “Kick Ass Social Commerce for E-prenuers,” a Cognitive College adjunct professor and he is celebrated as one of the Top 100 Small Business Influencers in America. Successful completion of this 4-hour certified workshop will give you the skills for claiming your stake in the world of Facebook marketing.

Topics covered:

Your Business Presence on Facebook

  • Building your Presence on Facebook and Instagram
  • Increasing traffic, engagement and sales
  • Telling your brand story
  • Audience measurement tools
  • Unlocking insights that matter
  • Best Practices

Instagram for Business

  • Building a Mobile Presence with IG
  • Instagram Ads
  • Inspiring Action
  • Building a Following
  • Optimization and Analytics

Facebook Advertising

  • Advertising Basic
  • Targeting Your Audience
  • Ad Formats and Placements
  • Direct Response & Brand Advertising
  • Measure & Optimize

Using Messenger to Connect and Communicate

  • Increasing traffic, engagement and sales
  • Telling your brand story
  • Audience measurement tools
  • Unlocking insights that matter

The benefits of this certification training will help you:

  • Save Time – Learning things yourself “the hard way” often means months even years of unfruitful efforts. That is a LARGE price to pay.  To use time in a more fruitful way, hands-on workshops are one of the best ways to transfer knowledge.
  • Increased Reach – with your content and creatives optimized, traffic and visibility can be gained with little or no extra effort, your opportunity to gain engagement multiplies! 
  • Improved Understanding of Facebook Tools –  get a better understanding of the tools help you to reach your customer base to create more targeted and relevant products and services.
  • Track Trends & Buzz – Learn all the tools and analytics to track spikes and identify trends. Learn how to monitor the pulse of your target audience.
  • Competitive Intelligence – see what’s working for your counterparts and competition and compare and contrast trends with your own.
  • Share the Intelligence – send and share data with colleagues and throughout the enterprise.

 

BUY TICKETS TO THIS WORKSHOP

EBAY MASTERCLASS – GROW A SOLID BUSINESS ON EBAY!

ROOM: SUNSET 3

With around 70 million unique visitors a month in the US alone, eBay is one giant shopping mall.  Given Amazon’s dominance in USA many overlook the opportunities on eBay, but you definitely shouldn’t! With its low fees, unique support for your business brand, and instant results, opportunities don’t get much better! Selling online can be surprisingly more challenging than selling in a physical shop.  It pays to develop good habits early on.   Being found online is only half the battle.  Getting customers to buy is the real objective, so don’t leave it to chance, especially in such a highly competitive marketplace.

This popular and insightful Masterclass is convened by two of the world’s leading eBay experts: Tim Davies, eBay’s former Seller Education Manager and Kathy Terrill, award winning eBay Success Coach and Seller.  This is a rare opportunity to peek under the eBay hood, and identify where your effort is best focused to boost sales.  You’ll be inspired and empowered by this dynamic and experienced duo as they share ‘silver bullet’ strategies for winning on eBay, no matter how big or small your business.

Here’s what you will learn:

  • How to get your products found on eBay
  • The secrets of successful eBay sellers
  • The importance of planning your customer experience
  • Keeping up with eBay’s changes
  • Extending your reach beyond eBay search
  • How to avoid getting into trouble
  • Delivery strategies that bring customers back
  • Achieving real efficiency that will save you time and money
  • How the human touch can make a huge difference

And lots more!

 

BUY TICKETS TO THIS WORKSHOP

AMAZON ADVANCED: BUILDING A BRAND THAT DRIVES SALES AND LONG-TERM GROWTH

ROOM: SUNSET 1

Advanced Techniques For Building a Brand that Drives Sales! Who Should Attend:  This new workshop is geared towards sellers who operate as a brand on Amazon. As a masterclass workshop, the content covered will be high level, actionable and will NOT cover the basics. Amazon Landscape:  The landscape at Amazon is changing and its moving at light speed.  Amazon has made it very clear that brands are the future.  This is both established brands and new emerging brands.  The time for brand management on the world’s largest shopping engine is now. In this workshop:  We will cover topics that affect brands and sellers who operate as brands on the Amazon marketplace.  As masterclass, we will walk participants through a journey to understand the current landscape, evaluate their catalog, define themselves as a brand, select the right tools and options and create an engaging offering that buyers are clamoring over.   Topics Include:

  • The Flywheel:  Why you need one to run your business
  • Data: Understand the Data to Understand the Problem
  • Page Optimization
  • Advertising:  Beyond Sponsored Ads
  • 1P/3P Hybrid

Followed by AMA: Ask me anything! Last year this workshop sold out, get your tickets early as seats are limited. Presenters: Jeff Cohen – Seller Labs Peter Kearns – 180commerce

 

BUY TICKETS TO THIS WORKSHOP

PRIVATE LABEL WORKSHOP – The Art of Product Selection, Finding a Supplier, Importing a Brand

ROOM: SUNSET 2

Whether you sell on Amazon, eBay, or any other online platforms, the need to build your own brand has never been greater!  However, mainstream Private Label tactics often lead to choosing saturated products that are too competitive, leading to lost money and heartbreak!  In this workshop, Tim will be using his wisdom and experience gained by building and selling his own 7-figure Amazon account, and how he continues to build new brands with LOW competition but with products in high demand.  Additionally, his experience helping hundreds of other brand owners through sourcing and shipping in multiple countries through his company Hickory Flats gives him a very unique viewpoint of how the Private Label / Private Product game should be played, and he will use this workshop to help share that experience with you!

In this workshop, Tim will be utilizing his experiences and knowledge to cover the following topics for you:

  • How to find new product ideas that you can sell, with low competition and high demand.
  • How you can validate search traffic and gauge competition on a product BEFORE you invest in large orders!
  • Tactics to source products from China with higher success rates than mainstream methods.
  • How some products can be sourced from countries OTHER than China, which can help you build a brand story!
  • Sourcing in the USA, and which types of products can be BEST sourced in the USA to max effect.
  • Logistics and Import 101:  Things EVERY private labeller should know, but most don’t!
  • Packaging, prep, and which type of fulfilment works best for YOUR product across multiple sales platforms.

These topics above will give amazing information for beginner AND veteran e-com brand owners alike!  The format will be workshop style, and not just lecture style.  This will give great opportunities for multiple open conversations and focused learning!

Come spend a day with other amazing entrepreneurs, and learn brand new methods and information that will help your e-com business for years to come!

Sign up soon as spots are limited, and feel free to send any questions you may have about the workshop to tim@hickory-flats.com

BUY TICKETS TO THIS WORKSHOP

Controlling Your Price, Distribution, and Sales Velocity on Amazon: A Workshop for Manufacturers, Brand Owners, and Resellers

ROOM: BRENTWOOD BOARDROOM

Robyn Johnson & Eddie Levine are two of the most respected and well known experts in the eCommerce Industry. With a combined 23 years of experience between them, they know what it takes to properly manage a brand and their resellers when it comes to selling on Amazon. In order to both protect your brand and achieve the highest rate of sales possible, brand owners must become smarter with regards to the customers that they are selling to or the customers who approach them looking to establish a wholesale account. In this session, Robyn & Eddie will share advanced tips for brands who are either starting on or struggling with Amazon as a sales channel and will also provide detailed insight into how they manage the dozens of brands between them. They will offer cover topics such as product optimization, trade show do’s and don’ts, the differences between 1st party selling and 3rd party, what you need to know about MAP, authorized seller enforcement, and much more. Each of them offer a unique approach and that allows you to benefit by hearing about the various ways you’ll be able to grow your own brand!

 

BUY TICKETS TO THIS WORKSHOP


  • Amazon or eBay – Which marketplace should I trade on?

    Marketplaces

    Tim Davies

  • Tax Implications for Online Sellers in 2018

    Marketplaces Plus/ Tools

    Paul Rafelson
    John Lawson
    Greg Chapman
    David L Campbell

  • The Yeti Principle: Finding NEW Private Label products to sell that are in HIGH DEMAND with LOW COMPETITION

    Expert Spotlight

    Tim Jordan

  • The Amazon Advertising Disruption: Campaign Strategies & Trends to Grow Your Brand

    Marketing & Social Media

    Mike Ewasyshyn

Amazon or eBay – Which marketplace should I trade on?

Marketplaces

Speakers: Tim Davies

Amazon is bigger and has more customers, but eBay packs some surprising punches too.  In this highly informative session, Online Retail Strategist at ZELLIS Tim Davies compares and contrasts the 2 biggest global marketplaces to help you work out which one to trade on, or whether you should be trading on both.  There are some dramatic differences between eBay and Amazon that you might not know.   As Neto’s exclusive Marketplace Integration Partner, Tim is in a unique position to explain the differences at a practical level.

Learn the winning strategies in both marketplaces (they’re very different), and unlock the pathway to success for your own business.  Just being in a marketplace is not enough.  Unless your products can be found, you won’t sell anything.  Both marketplaces penalise sellers with poor performance, and demote listings they believe will not convert well.  This practical and information packed session will help you work out precisely what you need to do to win.  Come ready to take notes!

Tax Implications for Online Sellers in 2018

Marketplaces Plus/ Tools

Speakers: Paul Rafelson John Lawson | Greg Chapman | David L Campbell

What does the High Court Online Sales Tax Ruling Mean for Sellers?

What do international sellers need to do if they sell in America?

Retail Global is working hard with experts to present the answers and what the options are for sellers moving forward.

This panel session will explain the Supreme court ruling on South Carolina and ask:

  • What do sellers need to do immediately considering this ruling?
  • Will the ruling effect past sales?
  • What steps do International sellers need to take immediately?
  • What do you do if you receive a letter from the state?
  • What is the relevance to FBA nexus?
  • What are the best ways for sellers to automate the process and abide by the state’s laws for collection and remittance?

If you sell a service or product from/into America, then you need to understand the implications and your obligations for the new tax laws.

Our expert panel:

  • Paul Rafelson, who has spent a substantial amount of his career as in-house tax litigation counsel for some of the world’s largest companies including MicrosoftWalmart and General Electric. Paul is also the Executive Director of Online Merchants Guild (OMG)
  • Panel MC John Lawson who spoke on behalf of SMBs at the Whitehouse last month to Members of the US Congress.
  • Greg Chapman Avalara
  • David L Campbell, TaxCloud

The Yeti Principle: Finding NEW Private Label products to sell that are in HIGH DEMAND with LOW COMPETITION

Expert Spotlight

Speakers: Tim Jordan

With his unique experience in handling sourcing and logistics for hundreds of private label brands, as well as building his own, Tim has discovered ways in which to find products that are IN DEMAND but are NOT SATURATED on Amazon and other platforms!

In this session, Tim will be sharing some case studies of highly successful product launches, as well as some of the most common mistakes being made in mainstream Private Label.  Then, he will dive into several of the new methods being used to locate in-demand product ideas, as well as how to validate them for demand!

The Amazon Advertising Disruption: Campaign Strategies & Trends to Grow Your Brand

Marketing & Social Media

Speakers: Mike Ewasyshyn 

Join Mike Ewasyshyn, ROI Revolution’s Marketplaces Service Lead, as he guides you through a detailed analysis of the winning Amazon advertising strategies and tactics which have been defying conventional marketing wisdom.

In this session, you’ll uncover:

  • How to coordinate distinct Amazon ad placements to capture buyers at each stage of the consideration process.
  • How to focus your ideal company growth goals to achieve maximum profitability, not just revenue or ACoS.
  • How to leverage Amazon’s more than 10X higher conversion rate to produce more sales.

Understanding the nuances of Amazon is essential for brands looking to grow. It’s time to get ahead of the competition and pave the way for future profitability, and this session will show you how.


  • Is Your Multi-Channel Strategy an Asset or a Liability?

    Marketplaces

    Mark Dorsey

  • amazon

    Create, Build & Protect a Tangible Asset: Your Private Label Brand

    Marketplaces Plus/ Tools

    CJ Rosenbaum

  • Global Strategies For American Retailers

    Cross Border

    Robyn Johnson
    Jouzas Kaziukėnas
    Sean Dollinger
    Ruth Reiner

  • How I Improved SERP Visibility for a Client by Over 1400% in 4 Months

    Marketing & Social Media

    Chris Beck

Is Your Multi-Channel Strategy an Asset or a Liability?

Marketplaces

Speakers: Mark Dorsey
Mark Dorsey from the marketplace giant, Bonanza will be covering the following topics:
1) Multi-channel selling in 2018
2) Common mistakes made when selling multi-channel and how to avoid them.
3) Can selling on too many channels hurt your business?

Create, Build & Protect a Tangible Asset: Your Private Label Brand

Marketplaces Plus/ Tools

Speakers: CJ Rosenbaum

CJ Rosenbaum, Esq., founder of the largest and most respected law firm for Sellers around the world shares methods to create & protect an asset you own. CJ uses his knowledge of Amazon suspensions, intellectual and entrepreneurial law and online business practices to teach Sellers how to create their brand (logo, trademark, copyright, patents); protect it from domestic and foreign threats and develop a business asset that thrives and can survive on and off Amazon.

CJ is the author of eight books for Sellers including the Sellers’ Guides to Trademark Law, Copyright Law, Chinese IP Law, Amazon Suspensions, Merchandise Protection, Selling Fashion on Amazon and the Amazon Law Library.  When it comes to PL Brands, if you create it, sell it and need to protect it…..CJ provides you with the tools to handle complex issues with confidence.  Each attendee with receive information to succeed..real solutions for Private Label Sellers.

Global Strategies For American Retailers

Cross Border

Speakers: Robyn JohnsonJuozas KaziukenasSean DollingerRuth Reiner

The rapid pace of change drives innovation and cross border retailing provides a great opportunity for American retailers to reach new customers. Join our expert panel as they discuss tips, traps & global strategies.

This session will address some of the challenges that exist with cross-border trade. It will also look at solutions and success stories so that your business can take advantage of the opportunities of cross-border eCommerce.

  • Selecting countries for expansion.
  • Understanding new markets with strategic partnerships.
  • Site Translation tips.
  • What to do with your site as you expand.

Panel MC: Robyn Johnson
Juozas Kaziukenas
Sean Dollinger
Ruth Reiner

How I Improved SERP Visibility for a Client by Over 1400% in 4 Months

Marketing & Social Media

Speakers: Chris Beck

SEO seems to be an evolving game of cat and mouse. Sure, the tactics used to change, but the goal of upping your rankings is constant, and achieving that goal is often like trying to catch a very small, quickly moving mouse. Some people may have read up on the trend – SEO is dying and while you may be convinced of it, the 1400% growth I achieved in simply 4 months by strictly adhering to white hat tactics demonstrates otherwise.

Ever since businesses were no longer within close proximity to their consumers, they have had a need to be found. There will always be a need for experts in the field to help those people with visibility. And that’s why SEO will never truly die, it will just adapt to the ever changing landscape. Back in August I had a client come on board who wanted just that, to be found.

In my session I will discuss how I helped them not only be found, but far surpass their yearly SEO goals in just 4 months.


  • Marketing for eCommerce in 2018

    Marketplaces

    Mike Jackness

  • amazon

    Insider Secrets To Grow Your Amazon Toolset

    Marketplaces Plus/ Tools

    Ed Rosenberg
    Jing Gao
    Brandon Young
    Jeff Cohen

  • fedex

    Maximize Your Cross-Border Revenue While Minimizing Your Risk

    Cross Border

    Jay Bauder

  • Score card

    Your Brand Is Being Judged: How Online Reputation Management Scorecards Can Help

    Marketing & Social Media

    Janine Smiley

Marketing for eCommerce in 2018

Marketplaces

Speakers: Mike Jackness

Learn how Michael has built multiple 7-figure eCommerce businesses using what he calls the trifecta:  Messenger, Pixel, and Email.  This system can be implemented in almost any business. Michael will share exact examples and results from his own businesses so you can implement this within days of returning home.  Ready to take your marketing efforts to the next level in 2018?  Then don’t miss Michael’s session on how to get the most out of your marketing in 2018.
WARNING: Your sales will increase so much that you will need more inventory!

Insider Secrets To Grow Your Amazon Toolset

Marketplaces Plus/ Tools

Speakers: Ed Rosenberg | Jing Gao | Brandon Young | Jeff Cohen

Do you want answers from experienced sellers and service providers of Amazon? We’ll go inside for answers and facts about tools that are current and trending. Hear firsthand from people who are growing their businesses on Amazon and beyond.

Our experts are at the coalface of Amazon selling and this is your chance to get all your questions answered, such as; How do you deal with constant change on Amazon? What are the best tools available to automate and help scale? What hacks are the “inside” talking about?

Maximize Your Cross-Border Revenue While Minimizing Your Risk

Cross Border

Speaker: Jay Bauder

The World of Global Trade- Challenges and Opportunities

How do you ensure your product catalogs can be offered on a global scale with the ever-changing regulatory and compliance environment? How do you manage the global complexities of selling internationally through various channels while meeting the international customer shopping expectations? Find out during our Q & A with Classifications Manager, Kayode Modest, from FedEx Cross Border.

Questions:

How has selling internationally worked in the past prior to auto-classification? (outlining some negative customer and retailer experiences)

o   Not having accurate duties and taxes/total landed costs displayed

o   Showing items for purchase to consumers in countries where they are unable to purchase due to items being prohibited/restricted or a dangerous good.

How has the classification process changed to now have an improved selling and buying experience?

o   Export compliance – removing risk for retailers selling internationally

How does auto-classification work?

How does the AI system stay up to date with all the regulatory changes happening in the world?

Your Brand Is Being Judged: How Online Reputation Management Scorecards Can Help

Marketing & Social Media

Who should attend: Attendees who need help addressing the negative impacts of bad reviews and misaligned star ratings, among other factors their brand faces on multiple channels (marketplaces, influencer sites, their own site).

Learn how to develop and apply an online reputation management (ORM) scorecard that features six critical areas to help build and maintain a positive reputation and minimize negative impacts.

This session will unpack:
 Finding your brand’s voice online
 Leveraging good reviews
 Tackling bad reviews
 Anticipating marketplace algorithms
 And a completed scorecard!
Janine will show specific examples that support each of the six scorecard areas to help
attendees visualize how they can get started immediately — even if just small steps are taken.


  • Seller Tools Panel

    Marketplaces

    Barbara Boschen
    Ryan Mulvany
    Bryan Sise
    Adam Hersh
    Romain Lapeyre

  • How We Got into 100+ Brick and Mortar Retail Stores in Under 6 Months

    Marketplaces Plus/ Tools

    Jackson Cunningham

  • warehouse

    International Shipping: The Pros and Cons of Local Warehouse Distribution

    Cross Border

    Shea Felix

  • The Ultimate Paid Marketing AMA (Ask Me Anything)

    Marketing & Social Media

    Jim Banks
    Ashley Kick
    David Hughes
    Nich Weinheimer
    Bjorn Espenes

Seller Tools Panel

Marketplaces

Speakers: Ryan Mulvany | Bryan Sise | Adam Hersh | Barbara Boschen | Romain Lapeyre

Don’t be a Fool, Choose the Right Tool! In this ever-changing industry, sellers can access an infinite number of resources they can use, to help them grow their businesses. Having endless tools and technologies to choose from how are we supposed to know which ones are right for you? This panel session will cover:

Insights on choosing the right tools necessary for your business.
What to look for when choosing a partner.

Panel:
MC: Barbara Boschen
Adam Hersh
Bryan Sise, SendGrid
Ryan Mulvany, Quiverr
Romain Lapeyre, Gorgias

How We Got into 100+ Brick and Mortar Retail Stores in Under 6 Months

Marketplaces Plus/ Tools

Speakers: Jackson Cunningham

Many entrepreneurs view brick and mortar as the ultimate goal, while others say you should avoid it like the plague. For us, having 100% of our revenue from Amazon and Google, it was the logical next step to diversify our selling channels. If we could get a steady stream of recurring brick and mortar orders, we’d be protected against sudden algorithm changes.

The only problem is we knew nothing about wholesale. And there are practically no resources online that explain how to do it. Over the next 6 months, I attended some of the biggest fashion tradeshows in the world, made lots of mistakes, and learned a ton about getting products into stores. If you apply the same technicality and automation to the offline market as you would in a digital campaign, there is a huge opportunity to grow.
In this talk, I’ll explain step by step the different strategies, tools, and techniques on getting your products onto store shelves.

International Shipping: The Pros and Cons of Local Warehouse Distribution

Cross Border

Speaker: Shea Felix

You’re a growing U.S.-based exporter looking to increase international sales. You already ship product internationally, but because of the time, cost, and shipping delays involved, you’re thinking it might be time to open up a warehouse overseas instead of fulfilling orders from the U.S. But you don’t know where to begin.

In this informational session, we’ll walk you through the pros and cons of international warehouse distribution for three markets that are strong buyers of American goods: Australia, Canada, and the United Kingdom. You’ll learn about the pitfalls, advantages, costs, and rules for each country. And, we’ll compare and contrast using marketplace fulfilment (i.e., FBA, etc.) vs. doing your own distribution and fulfilment.

The Ultimate Paid Marketing AMA (Ask Me Anything)

Marketing & Social Media

Speakers: Jim Banks  | Ashley Kick David Hughes Nich Weinheimer | Bjorn Espenes

This panel has got some of the most experienced paid media experts ever put on one stage, to answer the paid media questions that keep you up at night.

If the panel can’t answer your paid media questions then nobody can.

YOU control the topics of discussion and the panellists WILL solve your problems.

If you were to hire any one of the panel to consult for you it would cost more than the price of the conference ticket.

This is your chance to get all of them to consult for your business and take your paid media campaign results to new levels.

So bring your questions about Google Ads, Facebook Ads, Amazon Ads, Bing Ads, Google Shopping, Bing Shopping, YouTube Advertising, Remarketing, Dynamic Remarketing, Twitter Ads, Pinterest Ads, Quora Ads.

You have the questions; the panellists have the answers.


  • Five Lessons for Entrepreneurs

    Marketplaces

    Ian Lurie

  • amazon

    What every brand needs to know about navigating the Amazon Marketplace

    Marketplaces Plus/ Tools

    Robyn Johnson
    Eddie Levine

  • Tips and Tricks from a Retailer who Expanded into Canada, UK and Australia

    Cross Border

    David Nicholls
    Paul Stanger

  • How to Become a Content Producing Machine.. Without Actually Producing Content

    Marketing & Social Media

    Ashley Ward

Five Lessons for Entrepreneurs

Marketplaces

Speakers: Ian Lurie

You want to learn how to build and sell a company? It’s easy! After your daily wake-up routine of an algae shake, a 1-hour run, and then two hours of quality time with your kids, work in high-density sprints where you let nothing distract you. At the end of the day, take two hours to learn a new skill. Then play with the kids, settle them into bed, and spend an hour emptying your inbox. No problem.

Or, learn what it’s really like. Attend Ian Lurie’s session and you’ll hear honest, transparent thoughts about starting and running a company, including specific takeaways about advanced finance (make more than you spend), leadership (decide, already), delegation (know first, then delegate), and staying sane (hint – you won’t, so plan accordingly).

Guaranteed 0% bullshit, 100% reality.

What every brand needs to know about navigating the Amazon Marketplace

Marketplaces Plus/ Tools

Speakers: Robyn Johnson | Eddie Levine

Robyn Johnson & Eddie Levine are two of the most respected and well known experts in the eCommerce Industry. With a combined 23 years of experience between them, they know what it takes to properly manage a brand on Amazon.  Robyn & Eddie will share tips for brands who are either starting on or struggling with Amazon as a sales channel and will also provide detailed insight into how they manage the dozens of brands between them.  No topic is off limits!  From trade show do’s and don’ts, the differences between 1st party selling and 3rd party, what you need to know about MAP, authorized seller enforcement, and much more.

Tips and Tricks from a Retailer who Expanded into Canada, UK and Australia

Cross Border

Speakers David Nicholls | Paul Stanger

As time becomes increasingly important and an interconnected world becomes normal, retailers can reach new audiences easier than ever. In this Q&A discussion with Plant Therapy’s Paul Stanger and OFX’s David Nicholls.

Learn how one retailer expanded into Canada, the UK and Australia from their Idaho headquarters. How did they handle shipping, returns and profits from three global marketplaces?

 

How to Become a Content Producing Machine.. Without Actually Producing Content

Marketing & Social Media

Speakers: Ashley Ward

Wouldn’t it be great to take a whole month off from creating new content? What if I told you that’s possible? What if I showed you exactly how?

That’s what this session is all about! Buckle in and get ready to learn how you can be a content producing machine, without having to actually produce any new content.

In this session, we will look at the different ways businesses have reused content and the results that have stemmed from doing so. We’ll also run a full content audit to learn what the best types of content to reuse are and the very important rules to follow when reusing your content.

Once you’ve gained a deeper understanding of reusable content strategies, we’ll then analyze how to measure the effectiveness of this recycled content and which tools will best help us find ROI.

You can expect to walk out of this content session with a strategic plan to take back to your office with on how to reuse your content at low costs and achieve high ROI… and take a month off.


  • ebay

    Seller Panel: How to Succeed on eBay

    Marketplaces

    Stacie Sefton
    Greg Snodgrass
    Jerry Kavesh
    Jason Kencevski

  • amazon

    Using Chat Bots to Beat Your Competition by Building Your Brand and Staying Ahead of the Amazon Curve

    Marketplaces Plus/ Tools

    Brandon Young

  • Amazon Global Selling

    Cross Border

    Mark Hiew
    Touma Hayakawa

  • Earned Profit: How Brands and Retailers can Integrate PR and SEO for Superior Results

    Marketing & Social Media

    Tyler Sickmeyer

Seller Panel: How to Succeed on eBay

Marketplaces

Speakers: Greg Snodgrass | Stacie Sefton | Jerry Kavesh | Jason Kencevski

Succeeding as a business on eBay takes more than listing a bunch of cool products.  Customers behave much the same on eBay as they do elsewhere.  Understanding what customers expect, what makes them trust, and what makes them buy can make a massive difference to your sales.  The way you present your eBay store and listings, the things you say about yourself, and the policies you set will influence how customers feel about buying from you.  This interactive session is totally hands on.  4 of the world’s leading eBay and online experts will share their candid views about several eBay stores.  Whether you sell on eBay or not, this session will leave you with some powerful insights that you can instantly apply to your own online business to sell better.

Panel:

Stacie Sefton, BHFO
Greg Snodgrass, eBay
Jerry Kavesh, Western Outlets
Jason Kencevski, Speedmaster

 

Using Chat Bots to Beat Your Competition by Building Your Brand and Staying Ahead of the Amazon Curve

Marketplaces Plus/ Tools

Speaker: Brandon Young

Amazon continues to take steps to make launching new products and ranking them for keywords more difficult. As this trend continues, it is important to stay ahead of the curve with the latest tactics to beat your competition. Eventually, there may be no advantage you have over your competition other than having your own customer base off Amazon. With 90% open rates and low acquisition costs, Messenger is the better email strategy. Learn how to effectively build your Facebook Messenger list and retarget them to launch and optimize your Amazon listings.

Amazon Global Selling

Cross Border

Speakers Mark Hiew| Touma Hayakawa

In this Amazon hosted session, learn about why you should expand your business internationally with Amazon, including tools and services that simplify cross-border selling and logistics.

Earned Profit: How Brands and Retailers can Integrate PR and SEO for Superior Results

Marketing & Social Media

Speakers: Tyler Sickmeyer

Why are Two of Your Brand’s Most Important Traffic Channels Operating in Silos?

Retailers and Sellers know the value of earned traffic and invest heavily into both SEO and PR to drive customers to their eCommerce stores. So why aren’t marketing leaders insisting that their SEO and PR teams collaborate? Marketers that fail to integrate their PR and SEO efforts find themselves at risk of lackluster returns on their investments into the channels. In this session, Fidelitas Development CEO Tyler Sickmeyer will show Brands and Retailers how to integrate PR and SEO, including insights on:

  • Getting your SEO and PR teams on the same page with aligned brand messaging
  • Leveraging SEO insights to hone your PR team’s focus
  • How PR teams can assist with link-building efforts
  • Amplifying the effect of your SEO content with the help of your PR team
  • Determining how much budget merchants should allocate for each

  • eBay Design Studio

    Marketplaces

    Tim Davies

  • Ecommerce Today – the 2018 Benchmark Study of 50 Top Retailers

    Marketplaces Plus/ Tools

    Adam Proehl

  • dropship

    Put Your Company in a Position To Say “Yes”

    Cross Border

    Chris Carroll

  • film

    Shoot For The Stars!

    Marketing & Social Media

    Jane Lu
    Chad Lakin
    John Lawson
    Mykim Dang

eBay Design Studio

Marketplaces

Speakers: Tim Davies

eBay recently began phasing out customised storefronts on their platform globally.  What does this mean for your eBay business and how can you best exhibit your brand on eBay?

Hear live eBay stores and listing being reviewed by eBay’s former Seller Education Manager Tim Davies for effectiveness, policy compliance and sale conversion strength.

This highly practical session will cover:

  • Making the most of both mobile and desktop buyer experiences on eBay
  • Identifying common mistakes and risks
  • Highlighting tricks and tips that boost sales
  • How to effectively present your brand & credibility to eBay customers

Ecommerce Today – the 2018 Benchmark Study of 50 Top Retailers

Marketplaces Plus/ Tools

Get an early look at the 2018 E-Commerce Benchmark Study detailing the practices of 50 top brick & mortar retailers in the US (excluding Grocery, and Amazon) and compare how your business stacks up to these household names.
You’ll see key highlights, lowlights,  and takeaways from a study conducted in Q3 2018 using a proprietary eCommerce audit checklist.  You’ll learn how these retailers communicate inventory & shipping,  engage their mobile audience,  make use of video at key conversion points, compare with each other, and much more.
At the session close, you’ll be provided with a link to get the full study AND an eCommerce audit checklist of your own.
In this session, you’ll:
  • Get inspired seeing what many of the more successful retailers do
  • Understand common struggles and shortcomings of top retailers
  • Learn how you can take advantage of these insights
  • Shake your head at a few of the unbelievable blunders that some of the top retailers make (seriously, you won’t believe some of these)

Put Your Company in a Position To Say “Yes”

Cross Border

Solution focused session to enable you to meet customer’s expectations for delivery from one of the largest eCommerce drop-shipping providers in the U.S.

Customer’s choices today are endless, customer’s expectations run a similar path.  In a world where consumers have access to limitless choice with online access, how can you say “YES”, and how do you provide a price so the consumer will say “YES”?

Part of the reason eCommerce companies can provide such low pricing is because the good ones have very complex shipping networks designed specifically to ship single piece shipments, from anywhere to anywhere across all levels of service depending on price points, sizes, and types of shipments.   Building a network of carriers that can handle this level of flexibility is hard enough,  to pump enough volume through all the carriers to get competitive pricing is even harder.  How does anyone have the ability to say “Yes” to customers who expect you to meet their demands that they have been trained to expect by the largest online retailer?  The answer is that it is very difficult to build this yourself, but there is a very good solution.  You need to have a very clear drop-ship model that will enable you to say “Yes” or more importantly get the customer to say “Yes”.

This solutions focused breakout session is led by Chris Carroll, Vice President of Freight Club.  They ship 1.5m drop shipments a year for the largest retailers, eCommerce, and manufacturers.  Freight Club offers an instant model for you to say “Yes” by providing you with enterprise shipping rates across seven levels of delivery service from any zip code in the US. to any zip code in the U.S.  With over 100 carriers who instantly provide rates into one integrated platform that can be connected easily into your ERP systems or web sites to instantly rate, book, label generate and track.  Unlike other platforms that only do the data connection and rely on your carrier rates,  Freight Club provides the same rates as the largest players.  This not only gives you the infrastructure and technology, but provides the rates you need to be profitable and allow you to say “Yes”.

Shoot For The Stars!

Marketing & Social Media

Speakers: Jane Lu | Chad Lakin | Mykim Dang John Lawson 

This is the only video marketing session you need to be in this year!

As human beings in 2018, we watch a lot of video. And we’re not going to be watching less any time soon. According to CISCO, by 2020, video will account for 80% of consumable content on the internet (85% in the US). So if you’re not already using video as part of your marketing, then you probably should start!
This panel of experienced video content creators will give you all the tips and tricks from story-boarding through to targeting the right audience. Everything you need to crush video in 2018 and beyond!
Panel:

Panel:
Jane Lu, Showpo
Chad Lakin, Shootsta
John Lawson, Colderice
Mykim Dang, Full Stack Creator


  • Bring More Money Home: Tools and Tips in Currency Exchange

    Marketplaces

    Gabriel Grisham

  • digital

    Unlearn Old Thinking (ROI) & Learn the Fundamentals of Profit Driven Marketing

    Marketplaces Plus/ Tools

    Tom Hammel

  • Global Payments Panel

    Cross Border

    John Lawson
    Patrick Keaney
    Darren Hutchinson
    Shea Felix

  • Think Business Is a Boys’ Club? Think Again

    Marketing & Social Media

    Ashlin Hadden

Bring More Money Home: Tools and Tips in Currency Exchange

Marketplaces

Speaker: Gabriel Grisham

As time becomes increasingly important and an interconnected world becomes normal, retailers can reach new audiences easier than ever.  And while its easier than ever before there are speed bumps to plan for such as collecting profits in a currency other than your own and bringing that back to your home currency.

In this session, we will highlight how successful retailers manage currency exchange.  We’ll also discuss new payment methods available to global ecommerce retailers. 

Unlearn Old Thinking (ROI) & Learn the Fundamentals of Profit Driven Marketing

Marketplaces Plus/ Tools

This session will move you off your current treadmill marketing approach and give you the tools and strategy in creating real profit driven value at your company.  Tom pioneered this thinking while at Google, and now preaches in his role at digital marketing firm Wpromote.
Tom will pound home and preach the importance of Profit Driven Marketing to build real growth and value in your company and brand, and will explain the dangers of the current thinking of “ROI ONLY” marketing which will lead your company to profitable but slow death.. He will discuss advanced opportunities with predictive Customer Lifetime Value & the challenges of true cross-channel attribution using this strategy. Toms session will cover the fundamentals of profit driven marketing and share use case examples of well known brands and how adopting these very simple principles, making a shift in your thinking, can grow your ecommerce/retail brands into lasting real success.

Global Payments Panel

Cross Border

Speakers: Patrick Keaney | Darren Hutchinson| John Lawson |

Paying VAT and paying suppliers are hot topics right now especially for US sellers selling in the UK/EU and beyond.  Join our panel of experts as they discuss international payments – the safe and secure methods of payment gateways. Topics include:

  • Receiving payments from your international marketplaces or online sales.
  • Making your VAT payment obligations directly from your WF account.
  • Getting invoice and making payments directly to your Chinese supplier in their local currency.

Moderator:

John Lawson, ColderIce

Patrick Keaney, Worldpay

Darren Hutchinson, WorldFirst

 

 

Think Business Is a Boys’ Club? Think Again

Marketing & Social Media

Speakers: Ashlin Hadden

Top Issues for Women Business Owners – Health Care, Business Taxes, Access to Quality Workforce (According the WBE 2017 data)

We will discuss and have working options for the attendees to make informed decision on these topics.

7 Challenges Women Entrepreneurs Face (and How to Overcome Them)

Defying social expectations; Limited access to funding; Limited access to funding; Owning your accomplishments; Building a support network; Balancing business and family life; Coping with a fear of failure

What If the Most Powerful People In Business Were Women?

We will discuss what the world would look like if there were more women in business.

6 Startup Tips for Women Entrepreneurs

We will discuss and give tangible advice for women who are just starting in business or want to grow their business.

6 Ways to Stay Focused When Running a Business From Home

We will discuss and have a hands-on activity about staying focused when working from home.

Small Business Resources for Women Entrepreneurs

We will show some resources and give handouts for Women-owned businesses


  • Stop the Inventory Insanity Take your Profit First

    Marketplaces

    Cyndi Thomason

  • amazon

    How to Smash it on Amazon: Key Principles for Success

    Marketplaces Plus/ Tools

    Robyn Johnson
    Eytan Wiener
    Lori Barzvi
    Yael Cabilly

  • International Shipping Panel

    Cross Border

    A.J. Hernandez
    Helaine Rich
    John Lawson

Stop the Inventory Insanity Take your Profit First

Marketplaces

Speakers: Cyndi Thomason

One of the biggest struggles for E-commerce sellers is managing their inventory and debt.  As a result, at the end of the day, there is no profit left over.  Profit First is a cash flow methodology introduced by Mike Michalowicz in 2014.  It turns the traditional business formula on its end by stating Sales – Profits = Expenses.  E-commerce Sellers using the Profit First strategy manage their inventory cash flow and operating cash flow independently to maintain laser focus on the different drivers for each of these critical business expenses.  The strategy requires you to innovate and to operate your business efficiently with the funds available after you take your profit.  Operating your business using Profit First will ensure that your business will be permanently profitable.

How to Smash it on Amazon: Key Principles for Success

Marketplaces Plus/ Tools

Speakers: Robyn Johnson | Eytan Wiener | Lori BarzviYael Cabilly

Join our expert panel as they share tips and insights for success on Amazon.

  • How to run a clean and risk-free amazon account
  • What are the best tools available for sellers
  • Marketing Mix. What are the best strategies available to sellers?
  • Tips tricks and hacks

MC Robyn Johnson

Panel:
Robyn Johnson
Eytan Wiener
Lori Barzvi
Yael Cabilly

International Shipping Panel

Cross Border

Speakers: A.J. Hernandez | John Lawson | Helaine Rich | Shea felix

 

The challenges and opportunities of shipping Internationally. Join our expert panel of leading industry experts.

Panel: TBA

Sky Postal Inc: A.J. Hernandez

Helaine Rich, RRD

John Lawson, ColderIce

Shea Felix, GlobalPost

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