Director of E-Commerce & Marketing, Violet Grey

violet grey

Ashley Kick is the Director of E-Commerce and Marketing at Violet Grey. On any given day, Violet Grey editors are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

In her current position, Ashley is responsible for leading e-commerce and digital marketing activities, consumer and brand experience, and driving revenue and profit growth for the Company’s largest channel.
In her previous position as Managing Director of El Toro Interactive, Ashley has overseen projects as a marketing strategist, projection analyst and UX specialist advising many top brands such as Toys R Us, Halston Heritage, Steve Madden and Century 21 Stores. She has launched the marketing of a number of celebrity brands, including Reese Witherspoon’s Draper James, Khloe Kardashian’s Good American and most recently Hilary Swank’s Mission Statement.

Ashley’s formula for success in new customer acquisition and brand building relies on three essential elements: timely and engaging content, third party validation and site experience. Through an understanding of User Experience, Top and Bottom Funnel Customer Acquisition and Branding, Ashley continues to propel companies forward as a trusted partner in the retail marketing industry.

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